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      <image:title>99content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-09-11</lastmod>
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      <image:title>Our Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Team - Make it stand out</image:title>
      <image:caption>2024 MFAA Awards night at The Crown in Melbourne.</image:caption>
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      <image:title>Our Team</image:title>
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      <image:title>Our Team</image:title>
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      <image:title>Our Team</image:title>
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      <image:title>Our Team</image:title>
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      <image:title>Our Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-11</lastmod>
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    <lastmod>2026-08-11</lastmod>
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      <image:title>Podcast Studio Reels</image:title>
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      <image:title>Podcast Studio Reels - Make it stand out</image:title>
      <image:caption>This is Paul from Align Mortgage &amp; Finance. His latest Podcast Reels video was watched by 48,000 unique viewers a total of 58,000 times. And he didn’t spend a single cent boosting the clip - it was all organic traffic. That's super impressive for a Facebook business page with only 293 followers. The post also had 22 saves and 107 likes - and most importantly, enquiries off the back of it. You can check out the full clip here.</image:caption>
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      <image:title>Podcast Studio Reels - Make it stand out</image:title>
      <image:caption>Paul’s account highlights the importance of sharing across multiple social media platforms and is typical of the results we’re seeing across the board with our podcast reels. Paul’s podcast reels are averaging 800 views per video on Facebook (where he has 380 followers) and 200 views per video on Instagram (87 followers). But we're also sharing the videos to Youtube, TikTok and Linkedin. And one of the videos recently got about 1,000 views on his new Youtube account. Meanwhile, each video is consistently getting about 100 views on TikTok despite it also being a brand new account.</image:caption>
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      <image:title>Podcast Studio Reels - Make it stand out</image:title>
      <image:caption>Amila from Pinnacle Finance Solutions' view numbers are also very consistent with what we're seeing across the board. Check out the non-podcast style videos in the picture above. They’re only getting about 10% of the views as the podcast reels. Amila has just 149 followers on Facebook, and is averaging 380 views per podcast video. Meanwhile, he only has the 25 followers on Instagram but is still averaging 190 views per video there. So that's more than 3 times as many views per podcast video as he has followers on Meta. That's thousands of non-followers now seeing his videos. On TikTok, each Reel averages 100 views with just 21 followers. Importantly, this all means Amila is reaching a new and untapped audience with each podcast reel - and each new person is a potential new lead.</image:caption>
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      <image:title>Podcast Studio Reels</image:title>
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