How the subscription model works
In recent years we've been running a content business focused purely on the big end of town; think CommSec Adviser Services, Westpac, Suncorp, QBE and Colonial First State.
However, through our work with these companies we noticed there was a lack of high-quality content available for SMEs that was priced within their budget.
A new option
99content brings together quality and affordability through a white label subscription service.
It's a model that has worked for the subscribers of newswires Reuters, Bloomberg and AAP for decades.
Basically, it means that the articles you receive are also received by other financial services businesses.
However to minimise the chances of your clients seeing the articles elsewhere, each subscriber is only permitted to market the articles directly to their clients once they've published them on their website.
That means you can share article links on your Facebook page, you can send them out via e-newsletter, and you can Tweet the headline with a corresponding link.
What we provide
Each month we'll send you 4-6 articles on a financial services topic that's relevant to your clients.
One might be an educational piece on ETFs, another could be an article on tax tips ahead of the new financial year, while the third might discuss what a possible interest rate rise will mean for your client.
Additionally, if there's a topic you'd like addressed, please pitch it to us and we'll aim to write it up.
In addition to each article, we provide you with an image that you can use in the article, on social media teasers, and for your e-newsletter.
This will help drive traffic back to your website and boost your value proposition.